![Adidas soccer shoes are pictured before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for Adidas soccer shoes are pictured before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for](https://l450v.alamy.com/450v/2cxntct/adidas-soccer-shoes-are-pictured-before-the-companys-news-conference-in-the-northern-bavarian-town-of-herzogenaurach-near-nuremberg-june-24-2014-german-sportswear-firm-adidas-expects-to-meet-its-target-for-2-billion-euros-27-billion-of-soccer-sales-this-year-as-the-world-cup-fires-demand-for-its-shirts-boots-and-balls-it-said-on-tuesday-adidas-which-has-long-dominated-the-market-for-soccer-gear-is-facing-a-challenge-from-nike-the-worlds-biggest-sportswear-company-that-has-only-been-a-serious-player-in-soccer-for-the-last-20-years-reutersmichaela-rehle-germany-tags-business-2cxntct.jpg)
Adidas soccer shoes are pictured before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its target for
![An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival](https://c8.alamy.com/compfr/2e642wm/an-adidas-running-shoe-is-placed-on-a-surface-with-high-speed-cameras-for-testing-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-u-s-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-bra-2e642wm.jpg)
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival
![People walk through the headquarters of Adidas before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its People walk through the headquarters of Adidas before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg June 24, 2014. German sportswear firm Adidas expects to meet its](https://c8.alamy.com/comp/2CXM795/people-walk-through-the-headquarters-of-adidas-before-the-companys-news-conference-in-the-northern-bavarian-town-of-herzogenaurach-near-nuremberg-june-24-2014-german-sportswear-firm-adidas-expects-to-meet-its-target-for-2-billion-euros-27-billion-of-soccer-sales-this-year-as-the-world-cup-fires-demand-for-its-shirts-boots-and-balls-it-said-on-tuesday-adidas-which-has-long-dominated-the-market-for-soccer-gear-is-facing-a-challenge-from-nike-the-worlds-biggest-sportswear-company-that-has-only-been-a-serious-player-in-soccer-for-the-last-20-years-reutersmichaela-rehle-germany-2CXM795.jpg)